Netflix: HIGH and SUPER LOW

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Yesterday I was at CreatorIQ Connect in LA and hopped on the Scalable Pod for a live taping. Awesome duo covering the creator economy. Check them out if you haven’t. My biggest takeaway from the event: brands want to build with creators beyond a one-off sponsored post. If you’re a creator or work with them, DARE TO BE WEIRD AND DIFFERENT. Stop caring about what others are doing or seeking the next trending sound to optimize the algo. The internet is already flooded with Higgsfield (gross) bots and Tilly Norwood lookalikes. Let them compete over who can look and sound exactly like everyone else. Your weirdness is an advantage. The trust you’ve built with your audience is where you can actually build a business.

Off my soapbox… let’s get into it. Connect with me here.

HIGH and SUPER LOW from Netflix: Buying rights to the 2030 World Cup in Spain FOUR YEARS in advance then laying off 1k+.

Saturday Night Live announced their first ‘Digital Creator’ to ever host, Warner Music is suing Oakley and Ray-Ban for $60 million+ across 427 videos, Paramount Pictures bought an in-person movie theater, Kevin Hart and ‘Euphoria’ Creator Sam Levinson sign first-look deals with major studios, and Raye faces AI scalper bots on an unprecedented scale.

AvA Job Board

💼 Looking for open Entertainment jobs? Today we highlight jobs from Sundance, The Sphere, New York Times & Live Nation. Scroll to the bottom of this email, or visit our Job Board, which now has 220+ early career Entertainment roles.

Follow our IG page for daily resources, standout jobs (staff picks vibe), and niche industry facts to impress your boss.

I’m giving one person all of the below…

AvA LIVE Stanley
AvA LIVE hoodie
A Lola Blanket to keep you warm at your desk
A picture, meme logo etc. of your choice behind me for an episode of AvA LIVE
Ian Charms keychain
Personality hire mug

You just need to guess our final guest at AvA LIVE: IRL! this Sunday. HINT he produced… just kidding you have to tune-in live at 12:30 PT and join the chat to win.

On the show today we will dig into the future of working in Hollywood with Mr. Hollywood himself, Matt Belloni, plus Mary Beth Barone on her GRAMMYs push, VP of Talent at Buchwald on the Theatre biz and the brains behind FOX’s new viral Baywatch trailers. Plus 2 students who launched an agency on campus that is expanding nationwide.

⚖ Netflix has already secured the World Cup broadcasting rights for 2030 in Spain, who are both the host country for the tournament and the defending champions.

We said it here on Monday Netflix, facing engagement struggles, will keep adapting its content strategy and may start to look a lot more like a traditional TV channel.

From the AvA analyst: (Not sure how I feel about this given Jake Paul being well Jake Paul)

🎬 Saturday Night Live just announced Druski as their first ever ‘Digital Creator’ to host the show.

This also comes off the back of them having their most creator-leaning ensemble of cast members yet, as well as their first hardcore band performance (Turnstile) in 45 years.

We will break this down with Matt Belloni who broke the story on Tuesday

💿 Warner Music is suing the parent company of Oakley, Ray-Ban, and Sunglass Hut for $64 million for unapproved use of 427 songs. Can the White House be next or are they immune as always?

🏰 Paramount Pictures took over the Bay Theatre in the Pacific Palisades.

The movie theater has been run by both Netflix and Cinepolis over the years, and Paramount intends to open it for operations later this year.

🍁 Fall is here (for 11 minutes this AM in LA) and it’s officially deal season

Fox Entertainment signed a deal with Kevin Hart’s Hartbeat to develop short-form vertical dramas into potential films and TV series. The partnership launches with 25 live-action titles under the Codeblack, Essence and Revolt brands.
Amazon MGM Studios signed ‘Euphoria’ Creator Sam Levinson to an overall TV deal where him and his wife Ashley (who produces all of his projects) will develop new series under their Tiny Goat Production banner.

💿 Raye shared that she had ‘hundreds of thousands’ of AI scalper bots in the queue for her 5,000-capacity venue show. There were over 1.8 million sign-ups for the show…

I have never witnessed bots on this scale.

— Raye

🎧 A cool thing I saw this week: Your Shot gives aspiring DJs equipment, mentorship and five weeks of training, with a shot at opening a major festival, making an expensive scene a little easier to break into.

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Our new job board features 220+ early career roles in Entertainment, including:

💼 Studio Marketing Coordinator - Regal - Apply Here

💼 Talent Acquisition - Sphere Entertainment - Apply Here

💼 Marketing (YouTube) - Live Nation - Apply Here

💼 Help Desk Coordinator - Sundance Institute - Apply Here

💼 Executive Assistant - The New York Times - Apply Here

💼 Digital & Social Analyst - PGA - Apply Here

💼 Retention Marketing - AMC Global Media - Apply Here

💼 Junior Analyst - CAA - Apply Here

💼 Features Title Manager - IMAX - Apply Here

💼 Media Solutions - A+E Global Media - Apply Here

💼 Publicity Assistant - Shore Fire Media - Apply Here

💼 Executive Assistant - IMG - Apply Here

💼 Creative Admin Assistant - NBCUniversal - Apply Here

💼 Music Central Assistant - WME - Apply Here